7 strategies to use mobile marketing to your advantage

strategies to use mobile marketing

If you are looking for ideas to improve your mobile conversion, here are 7 strategies to use mobile marketing.

Most companies have invested resources to ensure that the mobile user experience is as ergonomic as possible.

And, overall, this effort is paying off: 16% of purchases are made on mobile devices. While this percentage is 2.6 times lower than on the desktop, it is increasing year after year. And your company has a lot of room for improvement!

7 strategies to use mobile marketing:

Publish more videos:

According to a report by Wyzowl, 90% of Internet users watch videos on their mobile, against 60% on their computer. Offering your prospects more videos encourages them to visit your website from their smartphone.

If you add call-to-actions, you can easily redirect visitors into your conversion tunnel and increase your mobile sales.

Get started with SMS Marketing:

SMS campaigns are 7 times more efficient than emailing operations. In addition, 90% of mobile device users enrolled in SMS loyalty programs rate their experience as positive.

SMS Marketing is therefore an excellent way to convince your prospects, but also to make your customers come back to your website for a new purchase.

Develop your own mobile application:

According to ComScore’s 2018 Global Digital Future in Focus report, 80% of mobile time is spent on applications. The global percentage varies from region to region: in France, time spent on applications is close to 89%.

So, if you haven’t already done so, it’s time to call on a developer capable of coding an ergonomic, useful and high-performance mobile application for your company!

Enable push notifications:

With your mobile application, you can set up push messages. You know, those bubbles that appear on the screen of your prospects’ or customers’ smartphones. These messages offer many advantages on your conversion rate, as this data from a LeanPlum report shows:

Notifications drive 9.6 times more users to make a purchase than customers who did not receive a message.
Promotional notifications increase spending in applications by 16%: Push messages are proving to be effective tools for cross-selling purchases in applications.
Promotional notifications sent in the late afternoon lead to 2.7 times more purchases.

Optimize your email marketing strategy:

Email remains the preferred means of communication between consumers and companies, according to a study by the Sncd. However, 61% of buyers read their emails on their smartphone and 76% of them say they have already ordered a product or service by clicking on the link in a newsletter.

Every week, send your news, promotions and good deals to your customers and prospects. You will surely get a better sales rate from mobile.

Leverage mobile advertising:

Display yourself on cell phones, in applications and games that identify your core target audience. Also use the advertising agencies of social networks, making sure to broadcast your campaign only on mobiles. You will convince Internet users to install your application or visit your website more easily!

Adopt Bluetooth marketing:

Bluetooth marketing allows you to send a notification to users who are within a specific perimeter, as long as they have activated the Bluetooth function on their smartphone. This strategy can be used around points of sale or during a specific event, to promote an offer, your website, your mobile application, etc.