Digital is no longer an option. If today almost all companies have a website, it is far from being enough! To find new customers, you need to understand digital marketing and its components.
What is digital marketing?
Definition of digital marketing:
Today, 89% of the American population is connected to the Internet and Americans spend an average of 1h42 per day on social networks!
Difficult, therefore, not to react to these dizzying figures… We can no longer think of marketing without digital. A company can no longer limit itself to traditional marketing (events, PR, flyers …). In any case, this is our conviction.
Digital marketing includes all the techniques and methods used to promote a service or a product via digital media.
Digital marketing is everywhere and digital channels are numerous:
- websites (merchant site, blog…)
- social networks
- SEO (Search Engine Optimization)
- SEA (Search Engine Advertising)
- inbound marketing (content strategies, lead nurturing…)
- mobile applications (mobile marketing)
All this has obviously developed thanks to new technologies and new uses: computers at the beginning and now smartphones, connected devices, video games and voice assistants.
Objectives of digital marketing:
As we said earlier, digital marketing is useful to promote your company and the products or services you sell.
More than that, it’s a great way to get to know and get in touch with your customers. For a customer, giving his opinion, reacting to a publication on social networks… It’s never been easier!
There are a multitude of digital marketing levers and actions that you can activate. In any case, you should know that they will be useful to you for :
- Bring more traffic to your websites
- Convert your visitors and develop your turnover
- Build customer loyalty
- Improve your notoriety
Advantages of digital marketing:
So why exactly do you need to look at your digital marketing?
The first and most important point… Digital marketing is accessible to ALL companies, regardless of their size or sector of activity. Indeed, in general, it is much easier to control the costs generated by a digital marketing campaign. Unlike offline marketing. ROI or “Return on Investment” is very easy to measure using statistical tools on a website or using social media metrics.
Moreover, if you are just starting a business or if you want to test a new product offering, digital marketing allows you to quickly test your idea. Your product doesn’t even need to physically exist, you’ll simply confront your market. All you need is a well-constructed sales page and a dose of advertising! When more classic advertising is aimed at everyone, digital marketing allows you to be very precise.
Finally, remember that the web offers geographical and time perspectives impossible to match with a physical store… All of America (or even the world) can potentially hear about your service at any time of the day!
Moreover, your customers have never been so close to you with social networks. They allow you to build a community of Internet users interested in your products and services. Thanks to interactions on your publications or the use of private messaging, your customers can write to you. You can solicit them for the evolution of your offer or the creation of a product. The customer/company relationship is completely transformed!
Digital marketing summarized in 5 lines :
Your digital marketing depends on a good inbound marketing strategy, powered by content marketing and implemented with the help of marketing automation. But to get your business off the ground you need to feed your digital marketing strategy with traffic. SEO, SEA, SMO and SMA are your best allies! All these elements are complementary to serve your overall digital strategy.